Corporate History
2016
The Coffeeshop Company can look back on a very dynamic year: with the change of corporate identity and the launch of a store-life-cycle-tool, a lot has changed, especially in marketing. In Doha, Qatar the first flagship store is opened.
2017
Academic courses are established in conjunction with the Schärf Academy and the MODUL University Vienna.
Reinhold Schärf receives the patent for the multisensory coffee cup. The market entry of Alexander Schärf & Söhne GmbH in China and India takes place. At the end of the year, company manager Reinhold Schärf transfers the sole management of Schärf Coffeeshop GmbH with the Coffeeshop Company as an independent brand to his son Marco Schärf.
2018
The successful full-day franchise system „the italian“ with 5 locations in Austria and one location in Armenia is now expanding into Germany. The first location will open in April 2018 in Recklinghausen.
Schärf presents "The Taste of Summer" for the first time - unique and refreshing cold drink creations at the IBA in Munich and launches the new highlight Cold Craft Coffee Beer. In September 2018, Reinhold Schärf receives the big golden medal for services to the province of Lower Austria.
2019
The Coffeeshop Company signs the contract for the market entry in Portugal.
Reinhold Schärf is awarded with the Commander's Cross of the Province of Burgenland, the most significant honor, currently awarded by the Federal Province of Burgenland. At the Internorga in Hamburg, the new Schärf Anima Coffea coffee liqueur will be tasted for the first time and the new double-walled Schärf grass paper cup will be presented.