Corporate History

2012

At Wiener Neustadt, the all-day dining concept „the Italian“ is introduced as a successful freestander concept and as a supplement to the previous coffee and catering concepts.

Schärf Franchise The ItalianSpeciality Coffee Association of Europe

In the same year, the Schärf Aqua Coffea water treatment is further developed to the Schärf organic lemonades concept: the production of its own sugar-free organic syrups takes place in cooperation with the Austrian agriculture.
Since 2012 Alexander Schärf & Söhne GmbH has been a member of the Specialty Coffee Association of Europe.

2013

First steps are being taken to work with France and Kuwait. The product range is expanded with exciting kitchen concepts.
Reinhold Schärf will be honored for participation in the Moscow International Forum "Franchising in Russia" at the Buybrand Expo 2013.

2014

Around 300 Coffeeshop Company stores in 28 countries have already opened.
Reinhold Schärf will be honored with the Brand Life Award 2014 by the European Brand Institute as "Brand Ambassador" for his extraordinary and many years of personal commitment to creating incomparable and valuable brands.
In the same year, Reinhold Schärf is appointed an honorary member of the board of Nanjing Tech University Pujiang Institute.

2015

The Schärf ThreeSixty is introduced: the ultimate piston-cylinder espresso machine in patented, its revolutionary design sets new standards in the coffee machine industry and is considered another unmistakable unique selling point of the brand Schärf - The Art of Coffee. In the same year, Reinhold Schärf publishes the textbook series "Schärf - The Art of Service" as a basis for the cooperation with MODUL University Vienna. With the first openings in Australia and the US, the Coffeeshop Company has gained a foothold in all 5 continents.